https://google.com/analytics
We use Google Analytics on our website, a service of the provider Google Ireland Ltd, Google Building Gordon House, Barrow St, Dublin 4, Ireland with headquarters at Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, both together "Google".
What data do we process?
Google Analytics is an analysis service for websites to collect information about the use of the website. In particular, the following information may be collected:
- IP address
- Technical information such as browser, operating system or screen resolution
- Interactions on the website
- Duration of the visit
- Time and date of the website visit
- Referrer URL
The IP address is anonymised by Google Analytics so that a personal reference is no longer possible. When a visitor visits our website for the first time, Google Analytics can generate an identifier to recog-nise the visitor when they visit the website again. If you are logged in with your Google account, data processing can also take place across devices.
For what purpose do we process the data?
Your IP address is used to determine your approximate location. We can use the information obtained from this to measure the relevance of our offers in different regions. We also use the IP address to de-termine where website visitors have come to our website from. The technical information is processed so that the website can be displayed satisfactorily on every device. The interactions, duration, time and date are collected so that we can use this data to evaluate and optimise our marketing campaigns and offers. We can also use this data to determine how visitors interact with our website, i.e. which content is popular with which visitors. The referrer URL is processed for the purpose of measuring the effec-tiveness and analysing various marketing channels.
Who do we share the data with?
The transfer of data by us is governed by our statements on data transfer. As Google is a transnational company, your data may be transferred by Google to anywhere in the world. In particular, it may be transferred to Google's headquarters in the USA. A country in which the legislation does not guarantee adequate data protection.